A modern yet traditional logo for a fashion brand serving South Asian and Middle Eastern women in Western countries.
Elegant Logo for Bina�s Outfit
Logo Design
Bina's Outfit
May 2025
Binas Outfit is a 100% online-based fashion brand dedicated to Bangladeshi, Arabic, Indian, and Pakistani women living in the USA, UK, and Canada. The brand merges tradition with modern elegance, offering modest and stylish clothing.
The logo design reflects this fusion through a culturally rich visual identity. The letter "B" in the icon is inspired by the flowing folds of a saris anchal, symbolizing fabric drapes, elegance, and movement. This wave-like design subtly captures the essence of South Asian fashion while maintaining a clean, sophisticated look.
The word "Binas" is given prominence, while "Outfit" is kept minimal to maintain focus. Above the English text, the Arabic translation of Binas Outfit is placed in a smaller, elegant fontemphasizing the brands cultural inclusiveness.
This logo is designed to be versatile, memorable, and effective across all platformsdigital and physicalincluding business cards, packaging, banners, and more. The concept balances multicultural identity with a premium, international aesthetic.